Retail Ready Packaging or Shelf Ready Packaging has become increasingly important in the retail industry. It is designed to be easily placed on store shelves which requiring very minimal effort for retailers. One of the crucial parts of retail ready packaging is the marking and coding which involves printing information like MRP, Batch code, Expiry date or QR code directly onto the packaging.
Significance of Marking and Coding on Retail Ready Packaging:
- Identification of product
- Government Compliance which may also include allergen warnings.
- Product Traceability
How to print on Retail Ready Package?
- Laser Marking Machine: Which provides permanent marking that are resistant to wear and tear.
- Inkjet Printing Machine: Flexible in printing codes like barcodes, QR codes, and alphanumeric text, on almost every packaging material.
- Thermal Inkjet Printer: Rugged, industrial design made to withstand challenging production environments
- Label Printer and Applicator: Improve throughput during build-back with direct apply on the product surface
Best Practices for Marking and Coding on RRP
- Ensuring Legibility and Accuracy which can include font size, style and where exactly on the package the information is printed.
- Consistent print quality on every product avoids costly downtime.
- Adhere to industry standards and guidelines
Suggested Solutions
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Colored inks for retail ready packaging
